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Marketing Agency
for Growth.

Digital marketing is the use of digital channels like search engines, email, websites, and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year. There are some channels that fall under the broader umbrella of digital marketing, but the most common include:

Search engine optimisation (SEO)
Pay-per-click advertising (PPC)
Email marketing
Social media marketing
Website design
Content creation
Conversion rate optimisation

Digital marketing can help grow your business by getting your brand in front of more people, for less. Whether it’s the best local cafe, a wedding photographer, or a new laptop, everyone goes online to research and buy. In fact, a recent report by Google revealed that over half of all shoppers do research online before making a purchase.

Digital marketing puts your brand front and centre of your target audience at the exact moment they’re looking for your product. It’s the most powerful way to reach potential customers and grow your sales in today’s connected world.

Pros of Digital Marketing:
Digital marketing is powerful because it is customisable and targeted. Depending on your target audience, you can pick and choose to communicate with them on the channels where they spend the majority of their time. Whether your customers mainly spend time on Facebook or Instagram, or research products using Google or YouTube, digital marketing allows you to reach them with your targeted message.
 
On top of that, it’s easy to understand what’s working and where there’s an opportunity for improvement. From the moment a prospect clicks on your ad to the customer journey from awareness to purchase, every stage can be tracked and optimized to ensure it’s working hard for your business. Ultimately, this allows you to secure a better return on investment (ROI).
 
Cons of Digital Marketing:
Digital marketing isn’t just a magic switch that you flip on. One of the cons of digital marketing is that it takes time to set up and optimize your campaigns — plus, with so many different platforms and algorithms, you need to be on top of the latest developments if you want to get ahead.
 
It’s also getting crowded out there. More businesses are popping up every single day, which means it’s getting more and more difficult to get noticed online. That’s why businesses need the best on their side — and that means the team at RJE.

Well, that’s a great question! And one that has many many answers. For starters, digital marketing works differently for each business and brand. Finding out the best way to generate leads for your business comes through a process of discovery on our part when you first reach out to us.
 
You can generate leads from digital marketing by choosing the platforms based on who your audience is, where they are, and our favorite thing… DATA! Data-driven marketing is our specialty and it’s how we turn the cogs and provide you with the best quality leads possible. But we can’t do it all alone.
 
You can also generate leads via cold calls, but if you wanted that you wouldn’t be here reading this! When you’re not only looking for more leads, but better quality leads to increase revenue, then you’ve come to the right place. Reach out to Sydney Digital Marketing Agency and see how we can help you acquire the right leads!
 

As we touched on earlier, digital marketing takes time. It’s not just about setting up campaigns — every campaign needs to run for a certain amount of time, so you have enough data to evaluate what works and what could be improved. Then it’s all about tweaking your campaigns, running them again for a set amount of time, evaluating the performance, and then starting the cycle all over again to continuously grow your business.
 
While it’s possible to get great results in the first month (and many of our clients have), it generally takes between 2-3 months to hit that sweet spot in terms of ROI. If you’re working with RJE, rest assured that we don’t ever stop optimizing. Our digital marketing guns are always trying to find new ways to improve your ads, so you continue to get the best return possible.

Get your free digital marketing audit. It’s that simple. This no-obligation audit will put our Gurus to work assessing your digital presence, however big or small that might be. We’ll look at your SEO strategy, paid advertising, and social media strategy, then show you where we can make improvements. We’ll then guide you through a strategy session that recommends the next steps to help you reach your revenue targets.
 
Simply fill out this form or email us at example@rge.com to get started.

A full-service digital agency does a lot, think SEM, SMM, SEO, and email Marketing. For us though, we do so much more, all of the above but also Brand Strategy, CRM Implementation, Website Design & Dev & everything in between. The pro of having a full-service agency is consistency and cohesion across all of your platforms. It comes down to clarity of messaging, design, understanding, and reporting.
 
Everything plays a part in your digital ecosystem, work with a partner who can put the pieces together to help you build a strong online presence. Offering you expertise and capability across the board and access to all the services you’ll need.

Digital marketing is changing at a rapid rate. Any marketer worth their salt knows that you can never stop learning, listening and looking ahead. There are some trends no company can afford to ignore.
 
Some trends may not surprise you. The rise of mobile, for example, has been happening for a while now, which means there are no excuses for failing to meet user expectations across digital devices. But there are still many businesses yet to realise its true impact on ad spend, content and even creative. Here’s a stat that will refresh your focus: mobile will account for $156 billion of digital ad spend by 2023. (eMarketer).
 
When you talk about trends, search has got to be one of the fastest changing beasts. Voice search is the latest trend that companies should know about: 60% of people have started using voice search within the last year (MindMeld), and many brands have included it in their digital strategies.
 
Next up is programmatic advertising. This is the use of Artificial Intelligence (AI) to automate ad buying, so you can target more specific audiences more efficiently and bid on ads in real-time. The most significant advantage of programmatic advertising is that it is faster, which means higher conversions and lower customer acquisition costs.
 
Another AI-related trend is chatbots. This is the use of instant messaging to chat in real-time, day or night, with your website visitors. This is already happening, 80% of businesses already using or planning to use chatbots by 2020. For example, Uber uses chatbot technology to communicate with more customers online.
 
Next up is video marketing. If you were in any doubt about whether to include video in your digital marketing strategy, here’s a few video stats to convince you: 70% of consumers say that they have shared a brand’s video, 72% of businesses say video has improved their conversion rate and more than 50% of consumers say that watching product videos makes them more confident in online purchase decisions.
 
Digital marketing is always changing. But here’s the good news: when you work with Online Marketing Gurus, you can be confident our team is on top of the latest trends and industry insights. Our team of experts is always testing new strategies to find out which ones work – and harnessing this knowledge to deliver insane results from your digital marketing campaign, time and time again.